Portrait of Mitchel Calcaterra

Mitchel Calcaterra

Marketing and Influencer Relations in the Video Game and Trading Card Industry.
I build data-driven tools, scale creator communities, and bridge esports polish with tabletop passion.

CRDBRD

CRDBRD is your source to catch releases, restocks, event signups, and more for your favorite TCG.

Release Timers Restock Alerts Event Signup Pings Official News Drops Polished Match Reports

Marketing & Creator Strategy

May 2024 - Present - CRDBRD

Owner & Lead Developer

Led go-to-market strategy, community growth, and brand positioning for a real-time TCG product platform.

  • Launched paid social + influencer outreach across X and Discord.
  • Drove 300% growth in web traffic through targeted engagement.
  • Achieved 96% community retention with onboarding flows.
July 2015 - May 2024 - Lightstream

Senior Creator Success Engineer

Built scalable creator support, onboarding, and community systems for a streaming-first production platform.

  • Scaled creator support from 100 to 1,000+ weekly interactions.
  • Reduced average response times by 50% via CRM automation.
  • Executed TwitchCon activations driving 2,000+ email signups.
  • Developed a Discord bot that lifted community interaction 80%.
Feb 2013 - Jun 2014 - SteelSeries

Publisher Alliances Marketing Coordinator

Coordinated publisher launches, influencer campaigns, and social strategy that grew engagement and sold-through licensed hardware drops.

  • Partnered with Valve and Blizzard on packaging + marketing copy and distribution strategy.
  • Expanded creator reach with Twitch and YouTube product previews.
  • Lifted social engagement by 150% through campaign pilots.

Product Manager & Developer Portfolio

CRDBRD Track

A clean, mobile-ready report experience built to turn match data into shareable stories for players of all experience levels.

Product Spotlight

CRDBRD Monitors

A community hub with tailored onboarding flows, release alerts, and segmented channels that keep TCG communities informed.

Community Platform

OPBounty Stats Discord Bot

A Discord companion that surfaces ranked ladders, seasonal trends, and decklist snapshots from the OPBounty community.

Community Tooling

Discord Ticket Support Bot

Streamlined creator support by routing Discord tickets into a structured workflow that improved response consistency and speed.

Support Ops

Support Agent Metrics Collector

Automated KPI tracking for support agents so the team could sustain fast, consistent service quality.

Internal Tooling

New Releases Monitor

Alerted the community the moment new Rainmaker campaigns launched, boosting visibility and timely participation.

Partner Support