Product
Discovery, positioning, roadmap, specs, and launch. I decide what gets built, in what order, and what we cut.
Mitchel Calcaterra
Product manager and marketer in the video game and trading card industry. I take products from problem to launch, own the roadmap and the go-to-market behind it, and bridge esports polish with tabletop passion.
Marketing & Growth
Go-to-market, paid social, creator and influencer campaigns, and the funnel data that tells me which of them actually worked.
Building
I prototype and ship the code myself, so my specs are grounded in what's actually buildable and launches don't wait on a handoff.
Products
What I build
Tools for passionate communities, from TCG collectors to job seekers.
Experience
Career
A decade of scaling communities, driving engagement, and building tools across gaming, esports, and TCG.
Owner & Product Lead
Define product vision, roadmap, and feature priorities for a real-time TCG product and event tracking platform.
- Shipped six products across web, iOS, Android, and Discord: Track, Track Mobile, Find, Radar, CN Stats, and an artist marketplace.
- Own the lifecycle from discovery to release, translating user feedback and competitive analysis into a phased launch strategy.
- Led go-to-market across paid social, influencer partnerships, and community activation for 300% sustained traffic growth.
- Ran A/B experiments on ad creative and messaging, lifting CTR 40% and establishing a repeatable test-and-learn framework.
- Built category-based onboarding flows hitting 100% completion and 96% community retention.
- Directed brand identity by managing freelance designers through structured feedback and stack-ranked evaluation.
Senior Creator Success Engineer
Owned the creator experience for a streaming-first production platform, and the feedback loop that fed the product roadmap.
- Turned CRM data analysis and direct creator feedback into roadmap decisions and sprint priorities.
- Designed onboarding and feature-adoption journeys with product and engineering, using behavioral triggers and milestone messaging.
- Scaled support from 100 to 1,000+ weekly interactions, cutting average response time 50% to under 10 minutes.
- Held product and support quality through 400% user-growth surges during Microsoft and Twitch partnership launches.
- Led a CRM platform migration end to end, from requirements and vendor evaluation through automation build.
- Ran TwitchCon and industry events generating hundreds of daily product demos and 2,000+ email signups per event.
Publisher Alliances Marketing Coordinator
Ran launch marketing for licensed hardware, from publisher coordination through creator activation.
- Coordinated with Valve and Blizzard on packaging, marketing copy, and distribution strategy, producing sold-out product lines.
- Drove influencer and community programs across Reddit, Twitch, and YouTube with streamers and professional players.
- Built promotional partnerships that grew social engagement 150%.
Portfolio
Things I've shipped
Products, marketplaces, bots, and internal tools, from concept to production.
Role Hunter
A Discord-first job intelligence bot that centralizes board monitoring and delivers filtered hiring opportunities in real time.
Hiring Tooling
CRDBRD for Artists
A two-sided marketplace where artists sell custom banner art to players. Application review, moderated submissions, artist-set pricing, and Stripe Connect payouts, with artists keeping 100% of their price.
MarketplaceCRDBRD Find
A local TCG event finder that helps players discover nearby shops, tournaments, and in-store opportunities.
Discovery ProductCRDBRD Track
A clean, mobile-ready report experience built to turn match data into shareable stories for players.
Product SpotlightCRDBRD Track Mobile
Native iOS and Android companions for Track that let players log matches, capture decklists, and review their history on the go.
Mobile AppsCN Stats
A window into the Chinese TCG metagame. Live tournament results, deck win rates, and leader trends, translated and refreshed daily.
Meta AnalyticsCRDBRD Radar
A community hub with onboarding flows, release alerts, and segmented channels for TCG communities.
Community PlatformOPBounty Stats Bot
A Discord companion that surfaces ranked ladders, seasonal trends, and decklist snapshots from the OPBounty community.
Community Tooling
Discord Ticket Support Bot
Streamlined creator support by routing Discord tickets into a structured workflow.
Support Ops
Support Agent Metrics
Automated KPI tracking for support agents to sustain fast, consistent service quality.
Internal Tooling
New Releases Monitor
Alerted the community the moment new Rainmaker campaigns launched, boosting visibility and participation.
Partner Support