Portrait of Mitchel Calcaterra

Mitchel Calcaterra

Marketing and influencer relations in the video game and trading card industry. I build data-driven tools, scale creator communities, and bridge esports polish with tabletop passion.


What I build

Tools for passionate communities, from TCG collectors to job seekers.

CRDBRD logo

CRDBRD

Tools to help you collect, compete, and enjoy your favorite TCGs.

Restock Alerts Event Signup Pings Official News Drops Match Reports Event Finder
Role Hunter logo

Role Hunter

A Discord bot that monitors hiring boards and delivers fresh job posts based on your filters.

Always-on Monitoring Location Filters

Career

A decade of scaling communities, driving engagement, and building tools across gaming, esports, and TCG.

CRDBRD May 2024 - Present

Owner & Lead Developer

Led go-to-market strategy, community growth, and brand positioning for a real-time TCG product platform.

  • Launched paid social + influencer outreach across X and Discord.
  • Drove 300% growth in web traffic through targeted engagement.
  • Achieved 96% community retention with onboarding flows.
Lightstream July 2015 - May 2024

Senior Creator Success Engineer

Built scalable creator support, onboarding, and community systems for a streaming-first production platform.

  • Scaled creator support from 100 to 1,000+ weekly interactions.
  • Reduced average response times by 50% via CRM automation.
  • Executed TwitchCon activations driving 2,000+ email signups.
  • Developed a Discord bot that lifted community interaction 80%.
SteelSeries Feb 2013 - Jun 2014

Publisher Alliances Marketing Coordinator

Coordinated publisher launches, influencer campaigns, and social strategy that grew engagement and sold-through licensed hardware drops.

  • Partnered with Valve and Blizzard on packaging + marketing copy and distribution strategy.
  • Expanded creator reach with Twitch and YouTube product previews.
  • Lifted social engagement by 150% through campaign pilots.

Things I've built

Products, bots, and internal tools, from concept to production.

Role Hunter

A Discord-first job intelligence bot that centralizes board monitoring and delivers filtered hiring opportunities in real time.

Hiring Tooling

CRDBRD Find

A local TCG event finder that helps players discover nearby shops, tournaments, and in-store opportunities.

Discovery Product

CRDBRD Track

A clean, mobile-ready report experience built to turn match data into shareable stories for players.

Product Spotlight

CRDBRD Radar

A community hub with onboarding flows, release alerts, and segmented channels for TCG communities.

Community Platform

OPBounty Stats Bot

A Discord companion that surfaces ranked ladders, seasonal trends, and decklist snapshots from the OPBounty community.

Community Tooling

Discord Ticket Support Bot

Streamlined creator support by routing Discord tickets into a structured workflow.

Support Ops

Support Agent Metrics

Automated KPI tracking for support agents to sustain fast, consistent service quality.

Internal Tooling

New Releases Monitor

Alerted the community the moment new Rainmaker campaigns launched, boosting visibility and participation.

Partner Support